Wednesday, 26 December 2018

6 Tips for Choosing a Stylish Winter Coat

It seems like every season has its shopping battles. Summer brings swimsuit season. In the spring, it’s time to switch from pants to shorts and skirts. By the time winter rolls around, you have to find the right coat. Once you find the right coat, you won’t have to shop again for a long time.


Wednesday, 19 December 2018

Recipe For Monkey Bread

As tradition would have it families across the country usher in Christmas morning with the delectable smell of monkey bread. This time-honored tradition involves recipes that have been passed down for generations. Although there are many different ways to prepare monkey bread, the following recipe is foolproof and delicious: First, you must preheat your oven


Sunday, 16 December 2018

Christmas Morning Jammies, Where To Get Matching Kids Clothing for christmas jammies in lancaster pa When it comes to opening gifts on Christmas morning, you may not think to consider what you are wearing. Prior to the digital age, it might have actually been silly to think about dressing up for gift opening on Christmas morning. In the digital age, however, all of


Wednesday, 12 December 2018

The Best Christmas Movies To Watch With Kids

It’s the most wonderful time of year, so gather around the TV with some hot chocolate and your favorite snacks! The holidays are a magical time for adults and children alike. With the whole family coming together, it’s important to find kid-friendly Christmas movies that are sure to spread plenty of cheer for everyone. Stay


Monday, 10 December 2018

Places To Take Santa Claus Pictures With Kids In Lancaster Pennsylvania

The holiday season is finally here, and Lancaster County is experiencing a bit of a Santa takeover. With Christmas events filling up our calendars, it’s hard to keep up with everything! But the beauty of this season is in its simplicity: your kids just want a picture with Santa this year, and you can have


Saturday, 8 December 2018

The Top Family Friendly Kids Board Games For Christmas Fun

The holidays are all about spending time with your family. Some of the most memorable moments are those that are shared together. Make this Christmas your best yet with plenty of family-friendly activities. Head to the Shops at Rockvale for Christmas shopping at more than 80 stores. Sip on hot cocoa while looking at lights.


Wednesday, 5 December 2018

Navigating The Holiday Season & Maintaining Joy

Does The Holiday Season Increase Anxiety, Depression and Addiction? Every year, the holiday season arrives with a flurry of activity as everyone gets busy with shopping and decorating for all of their favorite events. While you just can’t help but get caught up in the beauty of seeing colorful holiday lights sparkling through the winter


Monday, 3 December 2018

Top Business Fashion Trends For Women 2019

This season, the modern business look is in style and various trends are hitting peak popularity. This makes it a little bit harder to keep up with the fashion do’s and don’ts of 2019. But we’re here to help. We’re going to talk about the top business fashion trends for women this season, and give


Wednesday, 28 November 2018

How Keep Fit And Avoid The Holiday Weight Gain

Make It Through The Holidays And Not Put On Winter Weight- Yes It’s Possible With the holiday season right around the corner, for many of us, we will be adding “avoid seasonal weight gain” to the endless list. Engaging and indulging in all that the upcoming festivities have to offer is certainly a reason to


Saturday, 24 November 2018

The Hottest Looks For Women’s Clothing Winter 2018-2019

Winter 2018’s Hottest Fashion Trends For Women When the cold weather hits, many women look for easy ways to update their wardrobes. Designers have been responding with fun and innovative trends. Today’s women can take inspiration from the trends seen on runways all over the world. There’s plenty to explore. From wild animal prints to


Wednesday, 21 November 2018

Last Minute Thanksgiving Planning? Use These Make Ahead Thanksgiving Side Dishes

Thanksgiving is for family, friends and getting together to say thank you. It’s also for fabulous food full of wonderful fall flavor. If you’re making a delicious feast for family and friends, you’ll find it’s best to make lots of dishes well in advance. This makes it easy to focus on enjoying the company rather


Monday, 19 November 2018

How To Throw An Awesome Thanksgiving Day Celebration Meal

Nervous About How To Throw An Amazing Thanksgiving Day Meal? We Got This Covered. As the holiday season quickly approaches, you begin to craft your plans so that you can serve a Thanksgiving meal that will be remembered until the following year. There’s more that goes into planning your meal for the holiday than just


Sunday, 18 November 2018

Thanksgiving Holiday Traditions That You Need To Implement ASAP

These Thanksgiving Traditions That Are Worth Starting Most people have Thanksgiving traditions they learned from their parents. Sometimes it becomes important to start new traditions due to a marriage, children or moving to a new area. So if you are looking to start some fun traditions for you and your family, keep reading. Thanksgiving Breakfast


Saturday, 17 November 2018

Can The Philadelphia Eagles Make The 2018 Playoffs?

We are past the halfway point in the NFL season and the defending Super Bowl Champions are against the ropes. The Eagles find themselves facing a 4-5 record, good enough for 3rd place in the NFC East. The Eagles fell victims to Ezekiel Elliott and the Dallas Cowboys this past Monday, dropping them from the


Friday, 16 November 2018

The Best Thanksgiving Side Dishes To Serve

The Best Thanksgiving Side Dishes We all look forward to November and Thanksgiving. Perhaps you spend the entire month dieting, so you can overload on carbs (or is that just me?) Maybe you are starting a new tradition, and plan to have dinner at your house this year. What dishes will you serve this Thanksgiving?


Wednesday, 14 November 2018

Can The Steelers Capture The 2018 AFC Championship?

Why the Steelers will capture the AFC North Title Frustration, anger, doubt, and exasperation. These are some of the adjectives that describe the rough start to the Pittsburgh Steelers 2018 season. The first game of the year began with a tie to the hapless Cleveland Browns. Their perennial superstar, Leveon Bell, held out of his


Tuesday, 6 November 2018


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Monday, 5 November 2018


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Friday, 2 November 2018


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Thursday, 1 November 2018


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Wednesday, 31 October 2018


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Tuesday, 30 October 2018


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Monday, 29 October 2018


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Sunday, 28 October 2018


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Saturday, 27 October 2018


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Friday, 26 October 2018


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Thursday, 25 October 2018


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Wednesday, 24 October 2018


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Tuesday, 23 October 2018


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Monday, 22 October 2018


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Friday, 19 October 2018


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Thursday, 18 October 2018


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Wednesday, 17 October 2018


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Monday, 15 October 2018


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Women’s Workout Apparel On Sale Lancaster PA

Remember those days when activewear only had a fresh new trend once or twice a year?


We’re happy to say those days are long gone! Activewear is now a key apparel category, and things have sped up a whole lot. Things are looking up for people who love to get active AND look fashionable at the same time.

Activewear in 2018 and going into 2019,is all about functionality with a dash of style. And because most of the apparel you’ll find out there is already built for maximum functionality and comfort, all you have to think about is what style you wanna go for.

This season has brought some interesting new trends, thanks to the bold experimentation of high profile designers and brands. Let’s jump right in and talk about the hottest activewear trends for fall 2018.

Florals and Botanicals

The leaves may be falling but the floral patterns of spring are taking over this autumn season. Try sweet floral patterns on your yoga leggings to give off that lush botanical vibe.

As a fun little tip, the runway was littered with neon hues this season, so why not go for vibrant floral patterns? Reds and silvers are also in fashion.

Eco-Inspired Activewear

And because activewear seems to be inspired by nature these days, it’s also the perfect time to bring out those environment-friendly clothes. The trend of “eco-conscious activewear” is really taking off, with several pieces being made from recycled plastic bottles and recycled wool, for example.

Not only will you be looking GOOOD, you will also be doing your part in saving Mother Nature. That’s a win-win scenario for sure! Fashion is progressing towards sustainability, and it’s the kind of evolution everyone wants to see.
“Smarter” Workout Clothes

Busy women balancing their time juggling their responsibilities while also trying to stay fit and healthy: it’s a challenging gig, for sure. You need workout clothes that can keep up with you and make you feel empowered.

Luckily, technology is really supercharging activewear lately, and innovations are allowing for more comfort and durability. Many designers are now using slimming shapewear. That means their workout clothes have sweat wicking, butt lifting, thigh firming, and core supporting benefits. Not only that, they are made of antimicrobial materials that prevent bacterial buildup. Who wants to show up looking good, and 20 minutes into your Soul Cycle workout, you start smelling funky because the material holds in odor?


Inspirational and Motivational Activewear

It’s hard to stay get up and work out when you’re not motivated. But inspirational activewear is in style, so use that to get all the motivation you can get! Inspirational quotes and simple statement shirts incorporated into workout clothing is honestly a brilliant combination. Not only will it help you keep going, but you’ll also motivate everyone who’s reading it. And if they don’t just shake it off, because well- haters gonna hate, hate, hate.

Sometimes all we need is a reminder that we are strong, beautiful, brave, smart, and tough. Those workouts are no biggie after all. Heck most of us are raising kids or have raised kids, so 30 minutes on a bike? Yeah we got this!

Whether it’s a yoga class, a hike, or an early-morning run, there’s nothing stopping you from looking your best while staying comfortable and working on your self. It doesn’t hurt to keep up with the trends every now and then, especially if it gives you the confidence to push harder and go longer in your workouts.

Shop The Hottest Women’s Workout Gear In Lancaser PA:

Visit The Shops @Rockvale for the best discounts and biggest bargains on all your favorite stores, with more than 80 outlet brands. It’s conveniently located on route 30 in Lancaster, PA. Plan your visit to The Shops @Rockvale today and see how much you can save!

Oh! One more thing- sign up to be a Preferred Shopper to get the best deals and stay aware of what is happening.



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Friday, 5 October 2018

Halloween Thrill-Seekers Beware: The Top 3 Most Haunted Houses in Lancaster, PA

It’s that time of the year again: the spookiest season is about to begin.

And while Halloween is all about the costumes, the tricks, and the treats, there’s always room for more activities. If you’re a feeling brave and you’re spending some time in Lancaster, PA, grab your friends and get ready for a spine-chilling adventure.

Here we’re listing some of the most fun haunted houses in Lancaster, PA. This isn’t just for the horror enthusiasts: these places are rich in history, and you’ll learn a lot of things about Lancaster, PA along the way.

So prepare your flashlights and put on your costumes—we’re going ghost hunting!

The Top 3 Haunted Houses in Lancaster, PA

Many places around the country have plenty of ghost stories to tell. It’s a part of the culture. Whether or not you believe in ghosts, history has a way of leaving its mark on the present day. It’s always something that is fun to explore.

1. Rock Ford Plantation

Rock Ford Plantation is known for being the home of General Edward Hand, close personal friend of George Washington. He was also an Adjutant General during the American Revolution.

But Rock Ford Plantation is still making a splash in this modern era because of reports of paranormal activity. Some claim that footsteps can be heard in empty rooms, and strange knocking sounds are heard coming from the walls.

Visitors often claim to see apparitions around the property. Of course, this shouldn’t stop you: the plantation offers guided tours seasonally for those who are hoping to encounter these “residents” themselves. Look out for a girl in period clothing—they say she is often seen standing in the door of the Blue Parlor, watching guests.

Mist-like figures and spirits won’t stop the most curious individuals. Edward, his wife Kathleen, and their daughter Margaret all died in the house and in 1807, their eldest son John Hand committed suicide in there.

But if you’re only interested in the architecture or history of Rock Ford Plantation, you’ll enjoy it all the same.

2. Haldeman Mansion

The Haldeman Mansion dates all the way back to the 1700s and is widely regarded as one of the most haunted mansions in PA. Different spirits are said to reside in this place, and there have been plenty of reported sightings over the years.

Probably the most notable of these is the spirit of an English woman who is usually accompanied by the scent of rosewater. Visit this mansion and you may hear strange sounds like singing or humming in empty rooms.

Locals claim that more than 90 unmarked graves were uncovered on the property while workmen were installing underground plumbing. That certainly explains a few things.

3. Railroad House Inn

Nowadays, the Railroad House Inn is one of Lancaster’s most popular restaurants. It dates all the way back to the 1820s, and it just so happens to be one of the most haunted houses in Lancaster.

Many believe that it is haunted by a number of different spirits, the most “popular” of which is the ghost of a young blonde girl dressed in Victorian style clothing.

The restaurant staff says she loves to play games with the living. They have seen objects moving on their own, and have found utensils scattered all over the room.

Guests will frequently complain about unexplained cold spots and uncomfortable feelings. Apparitions are also a common sight, apparently.

The infamous Room 6 and the tavern are said to be “hotspots” of paranormal activity, leaving guests feeling like they are not alone.

Take a Break from the Horror of it All

Once you are done exploring some of the most haunted places in Lancaster, PA, why not take a break and shake off those spooky vibes by visiting The Shops @Rockvale. All that ghost hunting will make you hungry.

And The Shops @Rockvale offers plenty of options from popular fast food places to fine dining restaurants.

Visit The Shops @Rockvale at 35 S. Willowdale Drive, Lancaster, PA 17602 and enjoy discounts on your favorite brands!


Wednesday, 26 September 2018

Columbus Day Day Shopping Sales. Sidewalk & Tent Sale Savings 2018

“Columbus Day Event: Why You Should Visit The Shops @Rockvale During the Sidewalk and Tent Sale”


Columbus Day is upon us and with it is a bargain hunter’s dream event: The Shops @Rockvale’s Columbus Day Sidewalk and Tent Sale. This special event begins on October 4 and will last until Columbus Day on October 8.

This 5-day sale gives discount shoppers plenty of time to visit their favorite brands and find the best deals on furniture, clothing, gifts, and more!

If you’re interested in these bargains, visit us at The Shops @Rockvale 35 S. Willowdale Drive, Lancaster PA 17602

What is Columbus Day and when is it happening?

Columbus Day is a national holiday in many countries in though its name varies depending on what country you live in. This day marks the anniversary of Christopher Columbus’s arrival in the Americas on October 12, 1492. Considered a federal holiday in the U.S., it is observed by federal offices, banks, and post offices. This means there’s plenty of opportunities for workers to celebrate because they’ll get the day off. Some schools and districts also celebrate the holiday.

This year, Columbus Day will fall on a Monday. That’s October 8, 2018.

The Shops @Rockvale Columbus Day Tent Sale

Many different brands are getting into the holiday spirit just in time for Columbus Day. Here are some of the brands that will be participating in the Tent Sale: Lenox, Rawlings, Ten Thousand Villages, Book Warehouse, Direct Tools, and Coleman.

If you’re trying to get the drop on Christmas shopping, early birds can buy home décor, figurines, Christmas ornaments, and handcrafted gift items by visiting Lenox and Ten Thousand Villages.

Those that want to celebrate the holiday by getting active and playing sports can stop by Rawlings to get deals on various softball, basketball, and football equipment. And those who want to just kick back, relax, and enjoy reading a book or two can get the best offerings from Book Warehouse.

The Shops @Rockvale Sidewalk Sale

Here are the stores participating in The Shops @ Rockvale’s Columbus Day Sidewalk Sale:

1. Clothing and Apparel

There are women’s clothes, men’s clothes, and even apparel for toddlers if you visit some of the outlet stores on The Shops @Rockvale: Maurices, Hanesbrands, Puma, Alfred Dunner, Bon Worth, Christopher and Banks, Van Heusen, Bass, New York and Company Outlet, Janie and Jack, Naturalizer and LOFT. Side note, read this article about Puma’s Surge with Selena Gomez. Her image and influencer are massive for Puma!

2. Gifts and Other Merchandise

Shoppers can stock up on gifts as early as today by visiting these participating brands: Eagles Pro ShopQVC, Steel City Sports, Peddler’s Alley, Kirkland’s, Christmas Tree Hill, Five Below and West Elm Outlet.

3. Furniture

Trying to redesign your home but don’t want to spend too much money on expensive furniture? There are plenty of deals during the Columbus Day Sidewalk Sale for furniture both brand new and lightly used.

Pottery Barn offers expertly crafted collections of indoor and outdoor furniture, with a wide range of styles for every room of your home.

On the other hand, Generations of Furniture is one of the top brands for lightly used furniture. It offers affordable and stylish pieces that range from antique to modern.

4. Cooking and Dining

Everybody loves to eat. So whether it’s for cooking appliances or for dining, there’s plenty of reasons to visit The Shops @Rockvale on Columbus Day.

Corningware Corelle, Kitchen Collection, Reading China and Glass, and Pepperidge Farm are all participating in the Sidewalk Sale.

Visit The Shops @Rockvale from October 4 to October 8 and get the best deals on these amazing brands. Read our previous article, “What Are The Best Premium Discount Outlet Centers In Pennsylvania?” to learn more about great places to shop.

Find us:


Thursday, 20 September 2018

Gen X’s Underappreciated Shopping Power

Everyone knows that the squeakiest wheel gets the grease. What people tend to forget, though, is that it’s not always the squeakiest wheel that holds the most power. Caught between the incredibly loud and squeaky generations of Millennials and Baby Boomers, Generation X is often overlooked and underserved, with the majority of marketing attention going to those two wheels that make the most noise. What remains to be seen, though, is how this generation will roll its rapidly accumulating dice.

If anyone wants a trip down memory lane, check out this Generation Next commercial from 1997. Gen X shopping habits are as varied as generation members themselves. Born between 1960s and the 1980s, they were raised in a primarily offline world and learned to adapt to a rapidly expanding online one. They’re equally at home online and in a brick and mortar retail store, and they have no trouble switching between the two spaces to get the service and prices they want. Gen Xers might love online shopping, but they’re also likely to meet up with friends and family members at local malls. This becomes especially true when a mall caters to their needs.

At the moment, most members of Generation X are somewhere between their late 30s and late 50s. Most of them are of an age to have at least one parent that’s getting on in years, a younger child they’re in the process of raising, or a young adult that they still financially support, if not some multiples of all of the above. This gives them unprecedented access to the squeaky wheel generations on either side of them: Millennials, who might still live at home or visit often, and Baby Boomers, some of whom are in a stage where they’re in need of care from their adult children.

Products Gen X’ers Love

Products that appeal to these luxury-loving Gen Xers will become aspirational products for their Millennial children, who remember what brands their parents were loyal to, or dream of eventually emulating their parents’ lifestyle, if not their parents’ lives. These same products can become more reminiscent ones for Baby Boomers who want to relive their glory days, and the same can be said, about both generations, for the places that Generation Xers prefer to visit.

If a shopping mall is appealing for more reasons than its retail stores, then it’s likely to draw in a slightly more diverse group of mall goers. If a shopping mall is appealing to Gen Y shopping habits, then it’s more likely to draw in those children, Millennials or not, who decide to go to the mall with their parents, and those Baby Boomers, who might be tagging along on an outing, or going to enjoy the company of their children.

Gen X Retail & Online Shopping

Gen X’ers easily bridge the gap between those primarily online purchasers and the retail-only shoppers, and by doing so, offer both groups an opportunity to find common ground at the physical mall locations. As times change, certain aspects of brick and mortar stores are changing as well. Increasingly, people seem to expect a higher level of service in person, assuming that something they can’t get done online will be much more easily handled if they can communicate the issue face to face.

By providing that service that Baby Boomers expect from their own days on top of the heap (as far as buying power), it becomes easier to win over the brand-loyal members of Generation X. This approach also works on the Millennials. For them, everything relies on word of mouth, and treating their parents fairly and decently in person will encourage them to come into actual malls and work with the people there as well.

So while it might be true that the squeakiest wheel gets the grease, in this case, greasing the silent wheel gets two more wheels greased besides, builds brand loyalty that’s more than a generation deep, and can even potentially get more people invested in their local spaces, like shopping malls and nearby stores. That’s not half bad for one wheel’s work or a generation that’s been largely underrepresented in marketing.

While we know that Gen X’ers dont love to be told where to shop or what to do, some of our most popular shops among the Gen X groups are below:



We invite you to come visit us and see all of our wonderful shops!

The Shops @Rockvale
35 South Willowdale Drive Suite 127 Lancaster, PA 17602

(717) 293-9292


Sunday, 16 September 2018

How To Pull Off Gameday Cooking Like A Boss- With Bacon

This is for all the lady bosses and fella bosses out there. We see you, wielding your grilling utensils like a pro. We’re here to help you up your game by incorporating just about everyone’s favorite add on (for my house its kind of like a main course) BACON.

And since we know that looking good, while tailgating is just about as important as the food you eat and company you keep, we have some great shops to keep you looking your best.

Whether you want some high style fashion to look your best, or you want to get geared up with your favorite football team’s gear– we have stores for you!





They say that 25 percent of all grillers are grilling on game day. But while this fun little trivia may or may not be completely accurate, it still shows how much we love snacking during the fall, especially when football is on. Gameday simply makes every snack about a hundred times more special (it’s science really). You get to dress up in your team gear, wear face paint and act like a lunatic fan (is that just our family?).

It’s one of the most magical times of the year, where football games bring families and friends together in front of their TVs or in the stadium parking lot. The anticipation works up an appetite—this might as well be scientifically proven by now.

And if you’re ready for an epic tailgating session, we’re here with the ultimate guide on how to cook with bacon for game day. Why bacon, you ask? Well, it’s true that there are countless recipes out there for you to try, but it’s also true that just about everybody loves bacon.

It’s still a matter of opinion, of course. But you’re probably here reading this guide on how to grill with bacon because you agree that bacon is the best.

Why Cook Bacon and incorporate into your party?

Nothing goes better with beans, and burgers, and even jalapenos, more than bacon. It’s flavorful, it’s high in protein, and it’s probably bad for your health. But who says we can’t indulge in the good things every now and then?

For those of you who are following a strict diet, game day is probably the perfect day to give yourself a break. Call it a cheat day, if you will.

Why should you grill with bacon for game day? Well, it’s just delicious. You can wrap so many different ingredients in bacon—you’re free to get creative with the recipes as long as you’re grilling the bacon right.

Grilling With Bacon: The Unexpected Challenge



Bacon is tasty and nearly everybody loves it—but we also know it can be a challenge to cook. One word to summarize the experience is “splatter”. We’re all familiar with how violent these things can be when they’re being cooked- HOT!

But beyond this, there’s another challenge you should be aware of: the smell.

Now here’s the thing about bacon: it smells good. We all know that. You can probably imagine the smell right now, just by reading this. But the smell can outstay its welcome, especially if you cook it indoors. The smell of bacon tends to linger, so even if you like the crispy, salty smell of it, you might just get sick of it.

Unless you live in a massive house, we suggest you cook this one outdoors. You don’t want to be smelling day-old grease after game day is over.

Take it outside and use a tiny grill. It will cook quickly and evenly. But make sure to wrap the bacon in tin foil so you dont lose all the grease and taste- or cook it in a pan. You also get the bonus benefit of not having to deal with any lingering smells. It will still splatter all over the place, but not anywhere you have to care too much about.

Another Tip for Grilling Bacon on Game Day

Anything that cooks fast on the grill is great for tailgating. Years of tailgating experience would tell you that. But if you want to enjoy your snacks more quickly, prepare as much food as you can ahead of time. A little preparation is key here. If you’re going to wrap anything in bacon and it has to be prepared ahead of time, you need to do so before driving off to the stadium.

To avoid having to bring a carload of ingredients, try using sauces, rubs, and marinades. If there are essentials that you need to pack, have a checklist for them. Some of these things are easy to forget. You don’t want to leave behind your napkins and tin foil.

How to Grill Bacon the Right Way

Making bacon on the grill is simple. Just use a cast iron skillet to make the process easier.

First, preheat your grill to 400°F. Place the cast iron skillet on the grates to preheat it too. If your skillet is a bit old and rusty, do this one first.

Next, place the strips of bacon down. Lay them out on the skillet and close the grill. Don’t leave it behind. It cooks for just about 7 to 10 minutes, depending on the thickness of each strip. Open the grill and use tongs to turn the bacon over. Cook for an additional 3 to 5 minutes after flipping each strip.

You’ll know it’s ready when the bacon is gold and crispy. Notice how the color is much more appetizing compared to stove-top bacon.

The last step is to enjoy your grilled bacon. Use tongs to place the bacon on a plate lined with paper towels. You’re ready for that tailgating session now!

Avoid Grease Fires!

Now one thing you need to master if you want to become a professional is how to grill bacon-wrapped foods. Even if you’re not trying to become a chef, you’ll still want to know how to grill bacon properly, especially because bacon-wrapped snacks are great for game day.

Wrap your seafood, your vegetables, and your meats with bacon to give it that extra flavor. Wrap shrimp, scallops, and cheese stuffed peppers. Bacon-wrapped boneless stuffed chicken is also getting more popular these days.

But while making these delicacies, make sure you avoid grease fires. Bacon-wrapped foods are not as easy to grill as just plain bacon. You need to watch out for grease fires.

Unfortunately, grease fires are very common when cooking bacon-wrapped snacks. If dripping bacon fat comes into contact with lit charcoal or propane flames, you can expect a fire to flare up. Always cook bacon-wrapped food with indirect heat. You’ll greatly minimize the risk of grease fires that way. Use a disposable aluminum drip pan underneath the food when grilling with indirect heat.

The only challenge now is actually getting your bacon to cook at the same time as the other thing wrapped by it. To accomplish this more easily, use thinly sliced bacon instead of thick cut varieties.

Grilling  On Game Day?

Stop by The Shops @Rockvale and get your supplies a day ahead of your tailgating session with friends. The Shops @Rockvale is Lancaster, Pennsylvania’s favorite premium outlet mall. It boasts more than 70 brands featuring high-end and premium brands you love. If you’re looking for kitchen equipment, you’ll find plenty of those here.

We recommend Kitchen Collection for your game day grilling needs. If you’re looking for the perfect kitchen tools, this is the place to be. You’ll find plenty of grilling tools, baskets, pans, barbecue racks, roasters, mitts, gloves, aprons, and lots more. Everything you might need—at up to 75 percent off traditional retail prices every day! From preparation to serving, Kitchen Collection has you covered. Also check out the Corningware Outlet.

Come to The Shops @ Rockvale and discover all the premium shopping stores. If you want to shop for clothes, we have plenty of designer brands. You can also find high-quality appliances. And if you’re tired of shopping, there are many places for you to eat. You can choose from a variety of sit down dining restaurants and fast food chains



Thursday, 13 September 2018

The Top Breweries in Philly

Philadelphia has quite the reputation when it comes to craft beer. In fact, you’ll often hear it being called “America’s Best Beer Drinking City”. If you want to grab a cold one, this is one of the best places in the country you can visit. And if that’s precisely what you’re planning to do, don’t miss the finest breweries in Philadelphia.

Don’t worry, we’ve got you covered: here we’re listing some of the best local breweries in Philadelphia. Time your visit right and you can join in on the fun once Philly Beer Week rolls around. You might just have the time of your life, considering how other cities all around the world have been trying to emulate this event.

It’s safe to say beer thrives in this city: it has been that way ever since the first brewery opened in Philadelphia back in 1683. They even have a neighborhood called Brewerytown! With such a rich beer making tradition, expect nothing but the best when it comes to the breweries at Philadelphia. And without further ado, here are the top local breweries to visit there!

Top Local Breweries in Philadelphia

1. Yards Brewing Company

While this list is in no particular order, we thought we should first mention the largest brewery in Philadelphia. Yards Brewing Company has been brewing beer since 1994. It moved in late 2017, and is now located in a large, modern brewery along Spring Garden Street.

They offer many different styles of beer, but their most notable ones are the Ales of the Revolution beers. Why are they called the Ales of the Revolution? Well, these three beers are based on beer recipes once brewed by George Washington, Thomas Jefferson, and Benjamin Franklin!

2. Love City Brewing Company

Love City Brewing is remarkable because it’s one of the newest breweries in Philadelphia, and yet it’s already making waves. It first opened its doors in April 2018 in the Callowhill neighborhood near the new Viaduct Rail Park, offering a cool and relaxed ambiance inside a large tasting room. Even with a currently limited menu, people are raving about the place.

“Unlimited bar snacks and a flight with a pairing of quality craft beer and some spirits for UNDER $20? Sign me up!” one reviewer says. “My experience at Love City Brewing Company definitely took me by surprise! Awhile back, I had one of their beers with a dinner and felt intrigued to come to the source.”

3. Wissahickon Brewing Company

Speaking of newer breweries in Philadelphia, Wissahickon Brewing Company still fits that bill nicely. It was opened in April 2017 as a family business, founded after winning awards at national homebrewing competitions.

That’s surely an impressive backstory to have—and they have equally impressive drinks to back it up. The Devil’s Pool Double IPA is a fantastic beer that you should try at least once. The tasting room provides both indoor and outdoor seating. Oftentimes, there are also food trucks present for those who want to grab a bite to eat.

It is located north of Center City Philadelphia.

4. Crime and Punishment Brewing Company

Crime and Punishment Brewing Company offers all of the popular styles of beer you’ll find at other breweries, so if you want a wider selection, this might be the place for you.

Since this is actually found inside Brewerytown  proper, this is a must see destination while in the area.

5. Evil Genius Beer Company

Despite the name, there’s nothing really “evil” about this particular genius. It’s all very good, actually. Aside from providing some of the best brews in Philadelphia, this brewery also has one peculiar specialty: naming their beers.

They use various pop culture references to make every drink more interesting. Try their Purple Monkey Dishwasher Porter, or their Bye Felicia IPA. Their tasting room is called The Lab, and it features many board games for visitors to enjoy. This is one of the most unique and laidback breweries on this list.

6. Fermentery Form and Blendery

This brewery may have a smaller tasting room, but their beers are delicious. This “secret brewery” doesn’t actually brew their own beer, but they purchase it from other breweries and then use their own aging and flavoring process. This gives each drink that signature Fermentery Form taste.

Try to spot this brewery in a back alley in Kennsington. The mystique of this place is one of its charms. Though they specialize in sour beers, the most captivating element is the fact that the place is in a secret location. It doesn’t get any cooler than that.

7. Philadelphia Brewing Company

We’ve covered some of the newer breweries that are making their mark. But capping off this list is Philadelphia Brewing Company, one of the oldest craft breweries in Philadelphia. It first opened its doors in 2001. And if you want a great introduction to craft beer, this is the place to be.

Not only can you get great-tasting brews, you can also take a free 30-minute tour of the brewery if you come there on a Saturday afternoon.

Visiting a Brewery Soon?

If you’re looking to get the most out of these breweries, you can stop by The Shops @ Rockvale and buy some essentials. Looking for great beer mugs and other merchandise? The Shops @ Rockvale has more than 80 outlet brands you can visit, with big bargains on all the brands you love.

Try visiting Kitchen Collection, an outlet store that’s complete with all the perfect kitchen tools you need. You can shop for name brand items like KitchenAid, Wilton, Cuisinart, and Hamilton Beach—all at everyday value prices.

Ever visited a brewery and felt hungry afterward? If you are headed back through Lancaster PA, then The Shops @ Rockvale offers both sit down and fast food options so you can choose from a wide variety of popular brands like Burger King, Olive Garden, Subway, Ruby Tuesday, Cracker Barrell, Long John Silvers/KFC, Qdoba, and Rockvale Diner!

Visit The Shops @ Rockvale at 35 S. Willowdale Drive, Lancaster, PA 17602 today!


Monday, 10 September 2018

How To Throw The Perfect Tailgate Party No Truck Required

Tailgating is that great, all American pastime. Many fans love the thrill of spending time outdoors with others. If you are thinking about throwing this kind of party, you’ll want to do it right, from the jump. This means careful advanced planning and consideration of the circumstances of the party at least several days before you begin (or the night before- come on am I right?).
It helps to think about specifics. You should plan a menu, think about who’s coming with you and how everyone’s going to eat their food. It also means making sure you get the details right so you can celebrate your favorite team in true style.

Planning a Menu

One of the most important parts of any tailgate plan is the right kind of menu. You want to think about foods that you know everyone will love. You also want to think about the ages of the people who are coming to your party. For example, small children often have different tastes than adults. They tend to like food that is less hot and more mild. Another person in your party may be allergic to certain ingredients.
You want them to be able to eat anything you make. Your menu should include at least several courses. This way, everyone can find something they like best. It’s a good idea to think about appetizers, the main course, desserts and drinks. You might start with a few types of appetizers such as hot wings, chips and dips and then some sliced, blanched vegetables. After that, the main course such as chili, burgers and grilled chicken brings the party to life. Make dessert special with a homemade cake or some cupcakes. The Pepperidge Farm outlet store can provide you and your guests with all sorts of wonderful baked goods including the buns for any hamburgers and hot dogs as well as various types of dessert cookies.

Offering Drinks

Another fabulous part of any tailgating party are a selection of drinks. Chilled wines from Nissley Wine Shop makes it easier than ever to pick out the perfect brew. Think about other kinds of drinks as well. Lemonade is cheery and inviting. Fall makes the perfect time to bring out the hot cider and pair it with cinnamon sticks and honey. If you’re serving a large crowd, you can offer other types of drinks for all ages. Chilled soft drinks offer sweet flavors just right on a crisp autumn day. Flavored seltzers are good for those who are watching their weight but want something with a kick.

Plates and Other Items

You want to make it easy for your guests to enjoy your food. The right plates & silverware and other items are essential. Allow at least two forks, knives and spoons per person. Bring a stack of paper and plastic plates with you. If you’re serving something like chili, you’ll also need to have bowls on hand. A cooler is also useful as it keeps your drinks cold. Even on a cold day, drinks and other items can get hot quickly as they sit in the sun. When you have a cooler with you, you have a way to keep your hot foods and your cold foods at the right temperature all game long. The Pottery Barn outlet has lots of places to find the right home decor to wow your guests.

Wear It With Pride

Your tailgate party should include lots of ways to cheer on your favorite team as the game continues on. Stop by our Eagles store or if you are more into the terrible towel head over to Steel City Sports, to rep your team. As the weather turns colder caps keep your head warm and tell everyone which team you like best.

Decorating Your Car

Part of the huge fun of having a party is decorating your car. Look for items in the same colors as your team. You can line the interior with plush blankets and throw blankets from Orvis for everyone else to share. You can bring out footballs for your guests so you can all play along with your team as the game continues.

A Place to Sit

Everyone should have a place to sit and celebrate. Convenient, durable navy outdoor folding sports chairs from Kirkland offer lots of ways to give your guests a place to sit as the game goes on. Proper advanced party planning will make every one of your guests happy.

Thanks for reading. We would love for you to subscribe to our blog.

Come visit us at:

The Shops @Rockvale
35 South Willowdale Drive Suite 127 Lancaster, PA 17602

(717) 293-9292



Friday, 7 September 2018

Your Ultimate Guide to Grilling for Game Day

We all know a game day isn’t complete without meat grilled to perfection and some veggies on the side. That said, are your grill skills still intact? Have you got all the right equipment? Making game day perfect is your ultimate goal here. Let’s make sure that happens with the tips below. Need to pick up some grilling utensils? Check out The Kitchen Collection!

Pre-Game Preparation

Let’s assume you already have the best grill for your tailgate — how’s the gas level? Make sure it’s full before you start grilling your favorite foods.

Not sure how much gas you have? Here’s a trick: tilt the propane tank and pour hot water onto the side of the tank. Feel the side of the tank to feel the area that’s cool even after you’ve poured hot water on it. That cold area is the gas level in the tank.

Of course, before using your grill, clean the grates first and oil it up. You don’t want your meat sticking on it, do you? Give your grill enough time to heat up before using it too.

Considering there are a lot of things you need to prepare for a game day cookout, make a checklist in order not to forget to bring a utensil, a condiment, or a piece of vegetable for your skewer. You may want to check your stuff for bottle openers. Two is okay, but four is definitely better.

Make sure your coolers are ready too. Gameday coolers for meats should not be less than two. Use one cooler for raw meats and the second cooler for cooked meats. Never ever mix them.

To hold your condiments and ensure that one type of sauce doesn’t get lost, you can use a six-pack holder. Beer is awesome, but it’s even better when it comes in a six-pack.

Food Ideas


It’s remarkably good to eat, but one problem with corn is that it can be difficult to husk after grilling. To soften the husk and make it easier to take off, place the corn in a pot of water with the stems end up and the silk and husk still intact. Allow the corn to boiling for up to seven minutes.

Next is to fire up the grill. Grill the corn with the husk over medium heat. Wait for the husks before removing the corn off the grill. Finally, remove the husk down from the tip. The silk and husk should come off together easily.


When cooking ribs, transform your grill into a smoker by putting a woodchip-filled tin foil pouch atop the burner. As the meat grills, spray some apple juice all over it to improve its flavor and looks, as well as the tenderness of the ribs.


For some reason, food on a stick just tastes better, and kebabs are definitely one of them. To make better kebabs for game day, use two skewers when grilling instead of the usual one. This will prevent the skewered meat and vegetables from rotating accidentally while you turn them on the grill. This is one of the best ways to prevent unevenly cooked kebabs.


Nothing screams game day than grilled burgers, right? To ensure the insides of your patty retain its juiciness, a trick is to hide a piece of ice cube in the patty. However, this only works if you’re making your own patties. This technique will work best if you are making the patties immediately before grilling them. You should be careful not to place the ice cube too long inside the patty to prevent it from soaking the meat.


To make sure your hotdogs grill evenly, spiral cut them using a knife and a skewer. Be careful not to let your hotdogs sit too long on the grill. You want them to be tender and juicy, not completely dried out.

Let’s not forget the need to wear your favorite team colors. If you love the Eagles then head on over to The Eagles Pro Shop, Steel City Sports or The Fan Cave to see what they have in store for you.

Post-Game Cleaning

While cleaning up after a game is considered not fun at all, you still have to do it in order to make sure your tailgate equipment stays in tip-top shape and thus can be used again on the next game day.

Starting with the grill, cut a large onion and scrub it on your grill while it’s still hot. The onion will help get rid of the oil and other residues from grilling, and at the same time will season your food the next time you use it again.

Check the area for trash too. Make sure your party place is free of empty bottles, skewers, tissue, memorabilia, and others after the game. Bring lots and lots of trash bags and use them accordingly. Do not mix leftovers with plastic or paper — always segregate. Gameday is where you have a crazy and exciting day with friends or family, but it doesn’t mean you should stop being responsible.

Put your team’s jersey on and fire up the grill — let the game day preparations begin!

We look forward to see you at The Shops of Rockvale.



Thursday, 30 August 2018

Tent Sale 2018

Please join us Aug 30th-Sept 3rd for some amazing tent sale shopping!

Why People Love Tent Sale Shopping

There’s no doubt that people love to go shopping. Even in an age when many people make use of online retailers, the act of visiting a place of business still has a lot of appeal. One of the more popular ways to shop is attending a tent sale. If you are in the Lancaster PA area, this type of shopping setting is not uncommon. Here are a few of the reasons why people keep coming back whenever they hear vendors are going to hold tent sales outside their brick and mortar shops.

Fresh Air and Sunshine

In ages past, open-air shopping was the way things were done. That’s still true in many parts of the world. The nice thing is that shopping outside allows you to enjoy plenty of sunshine and fresh air while you find the things that you need- or want. When the outdoor sales are held in close proximity to outlet shops, you get the best of both worlds. Spend as much time outside as you like and still have the chance to see what’s being offered inside. What could be better?

More Variety

When The Shops @Rockvale decides to plan a tent sale, you can bet the variety of quality goods offered will be impressive. In fact, you may find something that you’ve wanted for the home or for yourself but never got around to buying. At the very least you have the chance to spend as much time as you like browsing and taking in all the possibilities. Even if there is nothing in particular you need, it’s not unusual to find at least a few things that you can put to good use.

A Different Way to Shop

Variety is the spice of life, or so the old saying goes. It certainly applies when it comes to shopping. There are times when you really don’t want to shop online and walking around in a traditional retail store is only marginally appealing. What really sounds good is spending an hour or so browsing at a tent sale held at a local outlet mall. It’s a different type of shopping experience and one that is likely to yield some great results. At the very least, it’s a break in the normal routine, something everyone needs now and then.

Taking Advantage of Great Prices

Anyone who has ever gone to tent sales held outside premium outlet shops knows they often have some great bargains. Some of the merchandise may be priced to move because it’s items from last season. At other times, there are overstock bargains that you can use for yourself or maybe tuck away as holiday or birthday gifts for others. The fact that the prices of these types of sales are so competitive that it allows you to stretch your dollars while shopping in a setting that’s not available every day.

Are you in the mood to take advantage of some great sales? Set aside some time to visit The Shops @Rockvale in Lancaster PA. Browse their tent sales as well as the variety of items found in each outlet shop. There’s sure to be something that you would love to take home with you.

Sign up to become a preferred shopper to get all the benefits that come along with it!
We can’t wait to see you at the tent sale. Come shop Lancaster’s Premium Shopping Center.


Wednesday, 22 August 2018

The Best Discount Shopping Centers in Pennsylvania

“Looking For The Top Premium Outlet Centers in PA?”

Who doesn’t love a good bargain? Even if you don’t “love shopping” like the Carrie, Samantha, Miranda and Charlotte, we’re sure you appreciate every opportunity to save some of your hard-earned cash. But with outlet stores in Pennsylvania, you can get more than just a bargain or two—they provide some of the best deals consistently.

It’s Morre Than Shopping- It’s An Experience

And for these outlet centers, shopping is more than just plastering the word “sale!” and hoping for the best. Shopping is all about the experience. It’s all about having a fun time with your family: eating together, shopping together, and enjoying each other’s company.

Younger Generations: Shifting Attitudes toward Retail Shopping?

You might think millennials and generation z won’t be interested in discount outlet stores—but that’s where you’re wrong. If you look closer, you’ll see that shopping trends are shifting because of these younger generations.

It is estimated that generation z will be responsible for $145 billion in direct spending by 2020. They’re not so glued to their screens after all: they’re not favoring online shopping, but rather taking an interest in retail. Rather, they use online shopping to check prices before going to the actual stores.

And these are the generations that are most interested in treating shopping as an experience. This is perhaps why gen z-ers are drawn more towards outlet malls than regular malls. They are motivated by a variety of sales and discounts, which they conveniently found online.

So what does this mean? It means that business is booming for outlet centers all over Pennsylvania—meaning now is the best time to pay them a visit and see what’s on offer. And it also means that you can take your whole family with you!

And Millennials and Gen Z’ers aren’t the only ones that are rediscovering the amazing experiences that coming to a physical place with family and friends to shop. Moms, dads, grandmas and grandpas are all finding that, while shopping online is a major convenience, you can have a much more enjoyable time spending time with your loved ones and getting your shopping done.

It’s really all about dictating the pace of the shopping. If you go in with a time-crunched schedule, it will make the experience that much less enjoyable. However if you have a few hours to enjoy walking around, and grab a bit to eat, then the shopping experience is much more enjoyable.

Finding The Best Shopping Centers Near Me

Now the tricky part is looking for the best outlet center near you: nobody has the time to go around comparing them with one another. Why waste time and money when we can just give the answers to you? Here we’re listing down some of the best discount outlet centers in Pennsylvania—many of which are near Lancaster.

Top 5 Best Discount Outlet Centers in Pennsylvania
1. The Shops @Rockvale

At the risk of being self promotional 🙂 -We’re starting this off with a particularly high note: The Shops @Rockvale is the premier place to find high-quality clothing, home décor, as well as great restaurants. With more than 80 outlet brands, this outlet center provides bigger bargains on many popular brands.

At The Shops @Rockvale, they offer discounts of 35 to 75 percent every day. Convenient if you’re not willing to wait for department stores and malls to have a sale. It’s conveniently placed on route 30 in Lancaster, PA, so you won’t pay sales tax on clothing and shoes.

If you’re on your way to popular attractions like Strasburg Railroad, Kitchen Kettle Village, the Rainbow Dinner Theatre, you can pay them a visit. It is just across the street from American Music Theater and down the street from Sight & Sound Theater.

If you’re looking for clothes, The Shops @Rockvale offers a selection including women’s clothing, men’s clothing, and children’s apparel. There are brands like Carter’s, Puma, Disney Store, Steel City Sports, Janie and Jack, Alfred Dunner, New York & Company, and many more.

And after shopping your family might want to stop for a while to re-energize: The Shops @Rockvale has restaurants that can offer a wide selection of food ranging from quick snacks to heavy meals: Burger King, Olive Garden, Subway, Ruby Tuesday, and more!

One reviewer praises The Shops @Rockvale saying, “I really love these outlets. The prices are great. Such a huge selection of stores. Plenty of free parking. There is a courtesy shuttle that takes you around the outlet.I really like shopping here. Will I be back? YUP!”

The Shops @Rockvale isn’t just your ordinary outlet center. It is the place to be.

2. Tanger Outlets Lancaster

Here’s another option if you’re in Lancaster and you enjoy fashionable savings: Tanger Outlets Lancaster. Sure, it has fewer stores, with just over 65, but it also boasts brand name stores like Polo Ralph Lauren, DKNY, Nike, Coach, Gap, Tommy Hilfiger, Reebok, Guess, and Banana Republic.

It is located at 311 Stanley K Tanger Blvd, Lancaster. To make the most out of your visit, you’ll want to pick up a coupon book or join TangerClub for additional savings.

“Although we only went to three stores our shopping experience was very good,” says one reviewer. “The staff in Clarks Shoes and Columbia were especially helpful. There is a discount book available at Customer Service with many store discounts, it had a cost of $5 but usually they are free with a coupon.”

It is described as “very clean and roomy,” with “lots of parking.”

But bear in mind, not all the reviews are as stellar: “we stopped here on our way through Lancaster. I have to say it was quite a disappointment. Many of the shops were no longer in operation and it seemed to be a bit of a ghost town.”

What this outlet store seems to lack is, well, more stores. But by filling up those empty spaces, Tanger Outlets Lancaster can definitely be among the top outlet stores in Lancaster, service-wise.

3. Ollie’s Bargain Outlet

Looking for a bargain? Another outlet center you might want to check out if you’re in Lancaster is Olle’s Bargain Outlet. Even the word “bargain” is on its name! It’s located at 2090 Lincoln Hwy E if you’re interested.

This one is fascinating because it doesn’t have a large “fanbase” in particular. They don’t have too many loyal customers. It has a weird reputation. But people find themselves going there very often anyway!

One reviewer says it best: “I’ve never been a fan of Ollie’s on the regular. Too many bad memories of my dad stocking up on strange and expired food from here may have traumatized me, but slowly I find myself coming here more often. This location is my favorite. I think they’re cleaner, less crowded, and have more room in their isles. I also tend to find more of what I’m looking for at this location vs. the others. What I have learned in my past few visits at both locations as this isn’t a bad store, and certainly one to add to my thrift rotation when I’m shopping.”

You might find the food, clothing, and beauty departments a little bit lacking. The service has been described as “almost non-existent.”

But if you want great deals on your rugs, your vinyl, your outdoor plastic grass, your hardwood flooring, and other similar items, you’ll find plenty of those here. Books and toys are abundant, and you’ll surely find something you’ll want to give to your kids. Is it too early to stock up on Christmas presents? No, it is not. It’s never too early to stock up on future gifts/supplies.

Customer service may be a bit lacking—but who can say no to that year-round sale?

4. The Crossings Premium Outlets

These last two entries are a bit more on the “honorable mentions” side of the story. These are still some of the best outlet centers in Pennsylvania, but they’re not in Lancaster per se. The Crossings Premium Outlets, for example, boasts quite an impressive collection of many fine brands. You and your family will surely enjoy your time here.

One reviewer says: “I really enjoy a day at Crossings Premium Outlets. My favorites are Coach, New York & Company, Michael Kors, Nike, Crocs just to name a few. The complex is rather large and has premium name brand shops for everyone’s taste. My recommendation is to go during the week day, where parking is available everywhere and it’s much less crowded. I also think the sales are better on the weekdays too. The weekend tends to be extremely crowded and parking sometimes is a struggle.”

“No restaurants located in center. There is a food court(which is okay). Auntie Ann’s & Dunkin’ Donuts is where I may grab something quick to hold me over.”

There are a few complaints, however: “went to check out this so-called premium outlets, parking was very limited, entire mall was more like a small strip mall and it was very old and dated! Major wear and tear on the outside of the buildings! Needs a major overhaul.”

People may have varying opinions on it, but at least it’s still worth checking out. Come and see it for yourself. The Crossings Premium Outlets is located at 1000 Premium Outlets Dr, Tannersville, PA.

5. Ross Park Mall

Another honorable mention is Ross Park Mall, located at 1000 Ross Park Mall Dr, Ross Township, PA. It’s an outlet center that features a multitude of high-end stores from which you can choose from. It has some very popular consumer-favorite brands like Louis Vuitton, Burberry, Apple, Armani Collezioni, Kate Spade, Macy’s, Crate & Barrel, and The Cheesecake Factory. It’s safe to say it has a bit of everything for everyone.

Reviewers praise it for not being “super busy” and for having decent stores. “The lines for Santa and the Easter Bunny have always been reasonable, as well. This mall is never too crowded and easy to get in and out of.”

This multi-level indoor mall has over 160 shops. “There are lots of nice specialty shops. It was a good place to stroll around one evening after dinner.”

“We enjoyed our experience at this mall. It was a clean, safe environment and had a good variety of stores so there was something to keep everyone happy. Lots of great little restaurants in the food court as well!”

Outlet stores are all the rage nowadays. And it helps that the younger generations are developing a taste for great bargains as well. Take your whole family and visit one of these fine outlet centers today!


Monday, 30 July 2018

How Retail Businesses Are Making a Comeback

From CompUSA and Circuit City to Toys ‘R Us and Harold’s, countless retail businesses have been forced to close their doors in recent years. However, the retail industry is not going away anytime soon. According to Statista, most consumers prefer to shop locally in brick-and-mortar stores than online. To connect with these consumers and weather the recent market fluctuations, retail businesses are using the following tactics.

Outlet Stores

Some retail businesses are opening up stores in outlet centers to boost sales and revenue. Check out our Disney Store, Rawlings, Coleman, Orvis and more as more proof that big name retailers are pursuing this model. While traditional shopping malls are seeing fewer shoppers than in the past, outlet centers are seeing more. A survey of more than 2,500 U.S. consumers in 2016 found that more than one-quarter had visited an outlet store in the past 30 days. Outlet stores often offer better deals than traditional retail stores because they cut out the middle man, thereby making them popular among budget-conscious shoppers.

Simplified Checkouts

One of the biggest complaints by consumers who shop at local retail stores is the long, tedious checkout process. After choosing their products, shoppers must wait in line at a checkout register. Some retail businesses, however, are seeking to simplify the checkout process. Fortune reports that Walmart is developing a cashier-less store that allows shoppers to purchase products without checking out. Amazon launched a similar grocery store earlier this year. Known as Amazon Go, the Seattle-based grocery store automatically scans shoppers’ products while they are shopping.

In-Store Discounts

Discount shopping is paving the way for a brighter retail market. Even if a retail business has a website, it may offer discounts that are exclusive to its local stores. These in-store discounts can often attract shoppers who would otherwise not visit the business’s store. Whether it’s a buy one, get one free offer or 10 percent off, consumers love to save money. By offering discounts exclusive for in-store use, retailers today are achieving greater success.

Personalized Customer Service

A key difference between retail shopping and e-commerce is that the former relies on positive customer interactions. If a shopper has a poor experience with a retail store’s staff, he or she will probably leave and never return. This has prompted many retail businesses to provide exceptional, personalized customer service.

Positive, Recognizable Brand

A retail business’s brand is essential to its success. Even if a shopper doesn’t buy anything, he or she may still remember the business’s brand. So, the next time that person wants something sold by the business, he or she may visit its retail store. For this to happen, though, the retail business must create a positive, recognizable brand. Many retailers now use an omni-channel marketing strategy to achieve this goal. Rather than focusing on a single marketing channel, omni-channel includes multiple channels.

Mobile Apps

To better connect with millennials, retail businesses are developing and launching their own mobile apps. The Walmart app for Android and iOS devices allows shoppers to check the prices of products in store while they shop by scanning the barcode. If a shopper finds a product that’s missing a price tag, he or she can simply scan the barcode using the Walmart app to instantly check its price. The app also features the retail giant’s rewards program, Savings Catcher, allowing shoppers to receive store credit for select purchases. Some apparel retailers have developed mobile apps that allow shoppers to try on garments in a virtual environment. The apps work by displaying a digital image of a garment over the shopper’s body.

Not all retail stores will survive. Like all markets, some retail businesses fail while others succeed. But many successful retailers are using the tactics listed here to make a comeback.


Monday, 23 July 2018

Millenials And Gen X Shoppers, a Boon To Retail Shopping

Conventional wisdom might be that millennials and Gen X’ers are completely allergic to shopping in brick and mortar stores, preferring to their retail shopping completely from their computers or smartphones.

However, conventional wisdom is wrong. While online shopping is a huge business, it’s not as though 20-40 year olds are completely avoidant of traditional shopping methods. In facts, research suggests that this younger generation actually prefers shopping this way.

The Internet Is Not The Experience They Are Looking For


It isn’t that millennials don’t use the internet for shopping. It’s just that they like to supplement their online shopping experience with visits to brick and mortar stores. Why? Because visiting stores in-person allows one to get up close and personal with a product. Misgivings about a product can’t be as easily assuaged on a website as they are online. When one visits a store, they can get much better assessments of a product. Consider jewelry as a case study. Christopher & BanksQVC Outlet, Ten Thousand Villages, Bass, New York & Co, will all agree that on the whole people prefer to try jewelry on.

It also helps to have the face-to-face experience. When someone is shopping for a product online, it can be difficult to fully trust the promises of the anonymous text in the description. However, if one is speaking with a retailer such as a salesperson, they can forge a better connection. Plus, it’s much easier to ask questions this way. Seeing a product in person can help a shopper consider things they previously hadn’t. They can ask for a demonstration and bring up any concerns that they might have. This is much easier than waiting to order something and crossing one’s fingers that it functions as expected.

This doesn’t mean that a millennial is guaranteed to buy something in a brick and mortar store. They might use that shopping experience as a means of seeing how a product works before purchasing it online. However, we know that because of our amazing shops and ultra-low prices on popular name brands, that our shoppers won’t have to do this!

Millennials are still patronizing brick and mortar stores suggesting they have more vitality than people think. Even if they don’t purchase the product that they’re testing, they might still be drawn to other products in a store. It’s important for brick and mortar retailers to be able to stress their other products and to be accommodating to all their customers to encourage repeat business.

Millennials aren’t hermits. They might be busy with work and school, but that doesn’t mean they’re not going to take the time to go in a store. After all, how else would they purchase essentials like their weekly groceries? Even if they are using their smartphones for some shopping, plenty of them are happy to come into a store. They appreciate the hospitality of having their questions answered by someone in-person.

It’s also important to remember that the convenience of retail stores can often trump that of online. If a millennial realizes that they would have to wait up to a week and provide their shipping and credit card information, they might understandably be more drawn to go into a brick and mortar business with cash.

The next time you’re in a brick and mortar store, take a look at the other customers. You might be surprised by how many are in their 20s, 30s and 40s. Millennials are not the death knell of the traditional retail industry. If anything, they’re what’s keeping it thriving.

The Shops @Rockvale
35 South Willowdale Drive Suite 127 Lancaster, PA 17602
(717) 293-9292